Make Believe Bonus: TWICE Treats At Family Mart

SELL THE SOCKS IN BIGGER SIZES!

Family Mart Christmas campaign ad featuring TWICE (Source) note the FamiChiki mascot on the tree.

One of the best ways for an item to stand out amidst the convenience store aisle is utilize a sickly, unnatural color. It’s especially true come the bread aisle, an area often dominated by humble brown hues, depressing-sometimes-bordering-on-gross white and the muddier shades constituting dessert chocolate. Give the consumer something flashy! Even if it looks like it came out of a Lisa Frank folder!

My eyes would have locked on to Family Mart’s new TWICE bread sweets even if they didn’t feature such vivid looking frostings. For the last few years, the powerhouse K-pop girls group has collaborated with the noble Japanese convenience store chain, primarily as the literal poster women for its Christmas offerings, particularly its fried chicken options. They return to that role once again this year, smiling brightly as they hold drumsticks and buckets full of FamiChiki, tempting customers with a special TWICE cake.

Yet in 2024, theyhad more in store.