Make Believe Bonus: Hololive Super Expo 2025
Screaming Screaming Screaming
What’s immediate about Hololive Super Expo 2025 is the size of the whole shebang. Makuhari Messe out in Chiba Prefecture hosts music festivals and biggie-sized trade events. Think gatherings like Tokyo Game Show, where a small system of companies come together to create a spectacle.
While not as overwhelming as a conference collecting a whole industry into one convention center, Virtual YouTuber agency Hololive’s latest installment of this celebration of itself could occupy several halls fully behind its own stable of creators. That all lead up to a trio of concerts held in an adjacent warehouse-sized space — a venue where I’ve previously seen Hikaru Utada and Sakanaction among others — where thousands of fans of this internet scene came together to scream along with their digital idols.